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Brett Gascoigne

​​The brief
Create a 360 campaign to launch No7’s new product, Future Renew, to women who might want to undo some of the effects of poor life decisions on their skin. 

The solution
A campaign based on real beauty regrets, from real women.

 

The campaign was so successful on launch day queues formed outside of Boots stores and their website crashed from too many people visiting it.

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